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New York State of Health

Project Overview

New York State of Health

As a result of the Affordable Care Act, New York State of Health needed to promote its newly-formed services. The challenge was to create compelling social content that would educate and inspire people to enroll in their programs.

I developed a cute, approachable, and fun graphic style incorporating their fonts, colors, and messaging. The result was a series of custom-illustrated and designed infographics and social posts that successfully engaged their target audience.

Client New York State of Health

Category Design / Illustration / Infographics / Social

Role Creative Direction

Agency Ketchum