New York State of Health
Project Overview
New York State of Health
As a result of the Affordable Care Act, New York State of Health needed to promote its newly-formed services. The challenge was to create compelling social content that would educate and inspire people to enroll in their programs.
I developed a cute, approachable, and fun graphic style incorporating their fonts, colors, and messaging. The result was a series of custom-illustrated and designed infographics and social posts that successfully engaged their target audience.
Client
New York State of Health
Category Design / Illustration / Infographics / Social
Role Creative Direction
Agency Ketchum
Category Design / Illustration / Infographics / Social
Role Creative Direction
Agency Ketchum